Primary Market Research for a Bottled Coconut Water Company in Nigeria

Clients: Syrococo
Skills and proficiencies: Qualitative and quantitative analysis including Microsoft Excel, Likert scale, focus group, mystery shopping.
Problem: To find out the viability of bottled coconut water in Nigeria
Process: Survey of 300 respondents with market specific questions.
Results: 70% of the survey group would like to try the product when launched and also starting as product with a first mover advantage.